Questions and answers
Frequently asked questions
Everything you need to know about The Better Woman, how it works, and what it costs.
What is The Better Woman?
The Better Woman is an AI coaching app for women aged 20 to 50. It gives you a head coach and eight specialists across fitness, nutrition, recovery, mindset, career, wealth, connection and accountability, that know your goals, habits and daily plan and hold you to them. The tagline is "This is where you become."
Who is it for?
Women aged 20 to 50 who look successful but feel flat or stuck and want their health, focus and discipline back.
How does it work?
You set goals and habits, get a daily plan, and chat with coaches that know your context. You can take on challenges like The Rise 75, and an accountability chat checks whether you have done the work and keeps you on track.
How much does it cost?
Three plans: Starter is free, Performance is 39 US dollars a month, Elite is 79 US dollars a month. Founding members lock the launch price for life.
Is there a free version?
Yes, the Starter plan is free, including coach access with a daily message limit.
What coaches does it include?
A head coach plus eight specialists: fitness, nutrition, recovery, mindset, career, wealth, connection and accountability.
Does it connect to my Oura ring, Whoop or Apple Health?
Wearable sync is coming soon. Today the coaching works from your goals, habits and daily plan, and wearable integrations will follow.
Is it therapy or medical advice?
No. It is a coaching and accountability product for everyday self-improvement, not therapy, counselling or medical advice.
What is The Rise 75?
The app's 75-day discipline challenge, with daily rules you tick off, built to rebuild consistency and mental toughness for real, hormonal, full life.
How is it different from a habit tracker?
A habit tracker records what you do. The Better Woman coaches you on it: it knows your goals, notices when you slip, and holds you to the standard you set, without shame.
Who created it?
Laura Van Gisborne, Head of People & Culture and working mum of two, ex-GE, Sony and LinkedIn. She built The Better Woman after watching her husband's platform for men change lives and realising women needed their own version, built for their reality.